VAS has consulted, created and executed exceptional promotional products/programs for clients worldwide. Here are a few examples of our unforgettable and unique promotions which have helped to build brand awareness and increase sales using ideas that are keepers.

---

THE CHALLENGE: Drive traffic to the Len-Tex Wall coverings exhibitor booth at NeoCon World’s Trade Fair in Chicago which is laden with competitors. Spur interest in a new product launch called Surface iQ which is not only aesthetically pleasing, but also functions extremely well.

THE VAS SOLUTION: VAS developed a give-away that would be compelling enough to create buzz at the show and pique attendees’ interest, driving them to go to the booth to receive the gift and subsequently- learn more about the new product. As Len-Tex is known for both its “artistry” and “technology”, VAS created a box of magnets which had an outstanding and eye-catching design, coupled with a pragmatic, functional use.

THE RESULTS: The magnets were so well designed, that they created strong word of mouth at the convention; thereby raising awareness for Len-Tex and increasing traffic to the booth by 45%.

---

THE CHALLENGE: The University of Connecticut was to open the newest and most modern football stadium in the country. The stadium was also important as a significant economic resource for the region. VAS was charged with creating a recognition gift for alumni and donors of the University of Connecticut football program in order to appropriately honor them at the inaugural game.

THE VAS SOLUTION: VAS developed a commemorative bronze medallion which was custom-made and of the finest quality. With its outstanding workmanship, this limited edition coin had high perceived value and showcased a design which paid homage to the football program and its supporters.

THE RESULTS: This elegant and customized gift truly inspired pride in the program and the new stadium. It was given out the day of the game to recognize the support received and resulted in a perpetuation of donations beyond the stadium opening. This special piece was also used by the coaches as holiday gifts due to its great success.